Besides having an incredible first name, Mark has become a trusted advisor to me over the years we've been working together. Admittedly, I was skeptical about the value any coach would add. After all, I just need to persevere through entrepreneurship's ups and downs, right? Wrong. Ultimately, in order to reach your true potential, you need to constantly reinvent your approach. The same issue you faced two years ago (as a relatively smaller business) will demand a different approach if it comes up again now. As you work through these approaches, you need someone outside of your board and management team to round out rough edges in approach. Mark helps me do this + more. He has been a driver of consistency for me, helped reinforce the things I know I need to focus on more, and is steeped with experience that is highly relevant to any fast growth company.